With our methodical approach we can help develop and strengthen your brand. It is about creating a link between the company’s identity, values and communication, and, thus, creating a brand that appeals to your exact target audience. With an awareness of your brand’s communicative DNA, a strong basis communication, a visual identity, and a creative universe we create a very strong foundation for the company’s sales and marketing activities.
The foundation has to be solid. Following a thorough analysis, we create your brand’s communicative foundation. We apply a “checklist”, which we call the communications hierarchy. Here, we look at the vital and fundamental levels in the branding – the basis communication. This tells us what the brand really is and what it contributes with. It can sound basic, but it is vital in making the customers understand your business and getting them to buy into it.
Our methodical approach entails the use of the Brand Essence model in order to map the brand or the brand’s future profile. With the Brand Essence model, we consider eight predefined factors, which describe the brand. Lastly, we conclude and concretise the brand’s future communicative DNA. This is often translated into a brand promise, which can be used in your external communication.