Kommunikationsplatform til DUKA PC

360° Retail marketing support – right on target

DukaPC's Sales and Marketing Manager, Henrik Hoffmeyer, was totally unprepared for the presentation Johnsen brought to only their second meeting. "They were right on target. Primarily because they had done their homework so well. Using their Brand Essence model, they were able to examine our brand and corporate strategy from every angle. That was very impressive, and a good starting point for building a working relationship," relates Hoffmeyer.

 

Johnsen Reklamebureau had managed to pick up everything from background research and the Brand Essence model to put together a creative proposal for a media plan and campaign. "It worked really well. It was just what we needed," claims Hoffmeyer. The presentation was the start of a relationship encompassing all of dukaPC's marketing activities. "We were impressed by their total professionalism and rapid response time," he says. "The concept of selling via retail outlets was totally new to us, making Johnsen the ideal choice. They have in-depth knowledge of the retail channel, which put simply meant that we found the perfect partner," concludes Hoffmeyer.

 

More details on 360° Retail marketing support.

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