DAGLI' BRUGSEN

MORE EFFECTIVE LOCAL CAMPAIGNS

Easier access to local campaign materials and rationalised production have been major benefits for supermarket chain Dagli’Brugsen, including an online marketing portal incorporating a photo bank, print shop and campaign portal. All store managers thus have individual access to the material bank.


Dagli’Brugsen's Marketing Department chose Johnsen's marketing portal over a year ago, giving all the chain's stores the opportunity to order local campaign materials online. Marketing Manager Charlotte Jantzen is in no doubt that this digital solution is a plus for the chain: "Given that we have over 370 stores in the Dagli’Brugsen chain, we have a relatively small team here at head office. The material bank means we can service our stores much better, whilst ensuring there is a consistent theme in our marketing. The material bank streamlines our marketing, helping to maintain a stronger, uniform profile throughout the country."


More details on marketing portals.

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