ADVERTISING BUREAU

FROM STRATEGY TO EXECUTION OF EFFECTIVE CAMPAIGNS

Johnsen supplies complete graphic solutions: From analysis, idea and concept development to creative execution on all platforms and media. We create customer-specific, effective communications solutions in a relevant, different, credible and futuristic manner. We put extra focus on online media producing effect and measurable results in an ever more online-focused market. Our solutions are based on in-depth insight into our customers. Insight into their business is needed to be able to create the right, effective communications solutions.

 

We undertake the entire process from briefing, devising a communications platform to execution, production and media plan, including: design, layout, copywriting, web, film production, merchandise and much more. We employ a tried and tested method which guarantees the right level of insight and competences needed before the project is launched, and a range of well-proven tools and models during the analysis phase. Our web-based solutions are grounded on a predefined process. We break the process down into smaller steps, and regularly involve the customer and even users in its development. This ensures that we can constantly test and adapt the choices we make in terms of design and content. Efficient project management is a key aspect to us.

 

Services:
- Analyses
- Workshops
- Concept development
- Copywriting
- Design/artwork for all platforms
- Media consultancy
- Photography and styling/AD
- Project management

STRATEGIC CONSULTANCY

THE RIGHT CRITERIA CREATE THE BEST COMMUNICATIONS SOLUTIONS

Our solutions are based on insight. We will understand your business, its problems, success criteria and expectations. These are the criteria for being able to create the right, effective communications solutions. At Johnsen Reklamebureau we work with integrated communication. We are analytical in our approach, and use recognised and well-proven models.

 

We identify problems, develop and define strategies and do everything we can to put them into practice. Whether a new communications strategy for the business, a go-to-market strategy for a new product or an in-depth, carefully planned web strategy, we are thorough and analytical in everything we do. Contact us for a non-committal discussion of how we can create value for your business.

 

CAMPAIGN IDEAS AND CONCEPT DEVELOPMENT

It starts with a good idea - and effect has to be measurable. 

Creativity is never for the sake of creativity. A good idea has to produce measurable results. Right from briefing, devising a communications platform through to execution, production and compiling a media plan. We maintain constant concentration on: what is the objective, how can we reach success safely and effectively?

 

Using fixed, well-defined analysis models, we conceptualise campaigns, materials and go-to-market strategies

Direct marketing campaigns

A highly effective tool for new customer segments

 

If you are looking for new market segments and target groups, efficient selection is the way to an effective campaign. When we know precisely who we want and have identified them, direct marketing is a highly effective tool. Our business concept is purpose-built for direct marketing campaigns. We provide the idea and concept, segmentation and extraction form databases, creative execution, gimmicks, copywriting for sales letters and brochures, letter merge and digital print, packing and distribution.